Written
By: Tony
Schwartz
The Power of Starting With
‘Yes’
I once served on a
committee led by a powerful woman. She had strong views, but what I remember
most is that whenever I spoke, she nodded her head vigorously and
affirmatively.
Over time, I learned that
her nodding didn’t mean she necessarily agreed with me. Even so, I always
sensed that she was listening closely and carefully considering what I had to
say.
Today I make my living in
part by speaking to large groups. Instinctively, I find myself scanning the
audience for beacons of affirmation — people whose positive body language makes
me feel valued and energized.
If I happen to alight on someone shaking his
head negatively or looking distracted or bored, I feel a lurch in my stomach
and a surge of defensiveness.
As I write this column, my
two dogs have been lying quietly near my desk. I just conducted a little
experiment with them.
First, I said a single
word – “Yes” – with unbridled enthusiasm. The dogs leapt to their feet, their
tails wagging, and raced over to me.
Next I said “No,” firmly.
Both dogs looked down and slunk away. I felt as bad as they did.
“No” is first and foremost a fear response, most
useful in situations of genuine danger.
It’s something you say instinctively and
protectively to a 3-year-old when he’s about to pull a lamp off a table and
onto himself or to a 15-year-old who announces she’s planning to take up cliff
jumping.
In situations like those,
the instinct to say “no” serves us well.
The psychologist Roy
Baumeister refers to this phenomenon as “bad is stronger than good.” In a paper with the same title,
he writes, “Organisms that were better attuned to bad things would have been
more likely to survive threats. Survival requires urgent attention to possible
bad outcomes, but it is less urgent with regard to good ones.”
There is a difference,
however, between surviving and thriving. Because our survival is no longer
under constant threat, many more of us have the opportunity to focus on
thriving.
The problem with “no” as a
starting place is that it polarizes, prompts defensiveness and shuts down
innovation, collaboration and connection.
The psychologist and
researcher John Gottman has famously found that when the
ratio of positive to negative interactions in a marriage falls below five to
one, divorce is far more likely.
Negativity, in short, can
be potent poison, and its effects are long lasting and often pernicious.
By contrast, starting with “yes” energizes, creates
safety and trust and fuels creativity.
I learned this viscerally
during an improvisation workshop, run by the Magnet Theater,
at a recent company offsite meeting.
One of the basic tenets of
improvisational comedy, it turns out, is to start with “yes” — and even more
specifically with “yes and.”
When you work with someone
in a scene, your challenge is to resist disputing, challenging, or negating
whatever your fellow actor says, and instead embrace, work with and build on
it.
What I
realized quickly was how good it felt to say “Yes and,” and how much more
smoothly it made the scene move forward.
So why
does “no” so frequently remain the default response in the workplace?
Partly, it’s a primitive
survival-of-the-fittest instinct.
If someone else suggests
an idea and your response is an affirming “Yes,” or even “Yes and,” then she
may get credit and you may not.
But defending our own
value by diminishing the value of others eventually ends up costing us — and
not just because it antagonizes others.
Not long ago, while
working with a team of senior executives, I introduced an exercise that fell
outside their expertise and comfort zone.
I knew from experience
that all of them were fully capable of mastering the task if they were simply
willing to look at the problem in front of them in a fresh way.
Many of them did exactly that, but several fell short.
When they finished, I suggested to one of those who struggled that I could help
him complete the exercise successfully. His answer was a flat “no.”
I’m pretty persuasive, but I could not
convince him to give my approach a try.
“I just can’t do that,” he
told me. “Never could, never will.”
When “no” becomes a
dominant voice in our heads, it acts like an autoimmune disease, shutting down our
own possibilities.
When a leader starts with
“no,” he shuts down others.
At an emotional level, the word “no”
translates as “I don’t value what you’re saying,” and “I don’t trust you.”
Fear, anger or resignation set in, all of which kill creativity, increase
distrust and discourage engagement.
Like any strengths,
receptivity and positivity — the expressions of “starting with yes” —
eventually become liabilities if they are overused.
They can turn into
indulgence and lack of standards. But starting with yes doesn’t necessarily
mean ending with yes, as I learned in that committee many years ago.
Starting with yes signals
interest and respect. Ever since our company offsite meeting, I’ve made it a
regular practice in meetings to seek opportunities to say yes.
I don’t always agree with
everything I’m hearing, but I can almost always embrace some aspect of an idea
being presented and build on that.
The unmistakable and
welcome consequence is that it feels as if we’re all in it together.
The intelligence of the
group invariably exceeds the sum of its parts.
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