Thursday, June 18, 2015

Overcoming The Confidence Gap For Women


 When I met Lynne Doughtie this week, I was struck by how different it felt sitting with her than with any male chief executive I had met over the years.

Six weeks ago, Ms. Doughtie was elected United States Chairwoman and Chief Executive of KPMG.

When she takes over the role on July 1, she will become the first woman to serve in both of those roles for a Big Four accounting firm.

Cathy Engelbert was chosen as chief executive of Deloitte in February.

In my short time with Ms. Doughtie, I found her to be warm, open, gracious and introspective – in short, qualities more traditionally associated with women.

I felt relaxed, comfortable and unhurried talking with her, in part because she seemed more focused on having a conversation than on announcing or positioning herself.

By making this observation, I’m reinforcing a stereotype about women — and by implication a parallel stereotype about men, and especially male leaders, as dominant, aggressive and certain. So be it.

For all the exceptions, these stereotypes feel true more often than they do not.

What seems undeniable is that we need more leaders who make people feel the way Ms. Doughtie made me feel.

I say that for a simple reason. The better leaders make us feel – including about ourselves — the better we are likely to perform.

In the most interesting research I have come across comparing male and female leaders, the consulting firm Zenger
Folkman studied 16,000 of them – two-thirds men, one-third women – as well as their managers, subordinates and peers.

Women rated better than men on 12 out of 16 competencies.

These included “takes initiative,” “drives for results” and “stretches for results,” all traditional measures of effective leadership.

They also included every one of the more human competencies — “practices self-development,” “develops others,” “motivates and inspires others,” “builds relationships” and “collaboration and teamwork.”

These leadership qualities are more critical than ever in a highly networked, fast-moving, interdependent global economy.

Traditionally, they have been valued far below more technical skills.


“Women do tend to be collaborative, and that is important in a world and a work force that is changing so fast,” Ms. Doughtie told me. “The challenge in most organizations is to innovate and adapt. An autocratic style doesn’t serve that. You need different perspectives at the table from diverse backgrounds.”

Interestingly, the female leaders in the Zenger Folkman study were rated about equal with the men when it came to solving problems and analyzing issues.

The only competencies in which men rated higher than women were technical expertise, innovation and a strategic perspective about the outside world and other groups.

In another study, the organization Catalyst found that companies with the highest representation of women in top management consistently experienced better financial performance than the group of companies with the lowest.

Despite such findings, the number of women in top leadership roles remains depressingly low and slow to change.

Women make up more than half of the work force, but they still represent less than 5 percent of the chief executives of the largest companies, and about 15 percent of senior executives.

Only two dozen presidents among the world’s 196 countries are women.

Nearly 50 percent of those attending law school today are women, but only 20 percent of the partners at law firms are women.

The most obvious obstacle to the rise of women in leadership roles is the degree to which male-dominated corporate cultures still reward long work hours.

As Prof. Robin J. Ely of Harvard Business School and her colleagues reported recently, men often feel compelled to sacrifice their families to advance their careers, while many women feel that the cost to their families is too great to pay.

Even when women choose to pursue their careers, organizations continue to devalue or undervalue the range of leadership skills they often bring to the table.

In addition, as Sheryl Sandberg has pointed out, women often unwittingly undermine themselves.

The event at which I met Ms. Doughtie this week was a conference on women’s leadership tied to a Ladies Professional Golf Association tournament, both sponsored by KPMG.

Ms. Doughtie’s talk was a summary of the findings in a study that the firm commissioned about women’s attitudes toward leadership.

Nearly two-thirds of the 3,000 professional and college-age women in the KPMG study expressed a desire to someday become senior leaders.

Only 40 percent were consistently able to envision themselves as leaders.

While men often overvalue their strengths, women too frequently undervalue theirs.

Call it a continuing confidence gap.

Eighty-six percent of the women surveyed were taught be “nice to others” growing up and to do well in school, but less than 50 percent were taught leadership lessons.

Two-thirds said they were cautious about sharing their point of view at work or taking steps to become leaders.

Ms. Doughtie’s early advantage was having a role model in her own mother, a successful businesswomen who ran a family trucking business, among others.

“I had role models all along the way who gave me confidence,” she said.

One was John Veihmeyer, KPMG’s global chairman, who grew up with five sisters, each of whom excelled academically and professionally.

Mr. Veihmeyer pushed to name Ms. Doughtie the managing partner of KPMG’s United States advisory business 10 years ago, when others felt she was too young for such responsibility.

Two-thirds of the women in the KPMG study felt they had learned their most important lessons about leadership from other women, and 82 percent of working women in the study believed that networking with female leaders would help them advance their careers.

Even so, four out of five women did not feel comfortable asking for mentors.

Ms. Doughtie will now have an opportunity to influence substantially the culture of a company that employs thousands of young women (and men).

One way is by constantly retelling her story and by building a network of mentors for young women, both to help them navigate their career paths and encourage them to believe more in themselves.

Receiving praise from mentors and leaders, for example, was the single biggest factor influencing women’s perceptions of themselves in the study, more even than receiving raises and promotions.

At a broader level, my hope is that Ms. Doughtie — and Ms. Engelbert, who is also the mother of two children — will draw on her experiences to create more humane, flexible and sustainable work environments in a profession long known for relentlessly brutal working hours.


Wednesday, June 17, 2015

27 Words You Should Never Use To Describe Yourself



Some are incredibly overused. Others just make you sound full of yourself. Either way, you lose.

Do you use cheesy clichés, overblown superlatives, or breathless adjectives to describe yourself in your social media profiles and marketing materials? Do you write things about yourself you would never actually have the nerve to say?

Here are some words that are great when other people use them to describe you--but you should never use to describe yourself, along with a few other words that everyone seems to use (many make annual appearances on LinkedIn's lists of most overused words and phrases from LinkedIn profiles).

Either way, think hard about swapping them out of your social profiles--and your website, marketing, and other company communications:

"Innovative"

Most companies claim to be innovative. Most people claim to be innovative. Most are, however, not innovative. I'm definitely not. And that's OK, because innovation isn't a requirement for success. (You don't have to be new--you just have to be better.)

And if you are innovative, don't say it. Prove it. Describe the products you've developed. Describe the processes you've transformed.

Give us something real so your innovation is unspoken but evident, which is always the best kind of innovative to be.

"World-class"

Usain Bolt: world-class sprinter with the Olympic medals to prove it. Serena Williams: world-class tennis player. (Oh, let's just say it: best female tennis player ever.)

But what is a world-class professional or company? Who defines "world-class"? In your case: probably just you.

"Driven"

Maybe you're data driven. (Wow, you try to objectively think through decisions?) Or maybe you're customer driven. (Wow, you try to please the people that pay you?)

Or maybe you're just plain old driven.

No matter what the form, driven is like "motivated." Or "inspired." It's filler.

Stop using it.

"Extensive experience"

Say you have "extensive experience in web design." Fine, but how long you've been in business indicates nothing: You could still be the worst programmer in the world.

What matters more is what you've done: how many sites you've created, how many back-end systems you've installed, how many customer-specific applications you've developed (and what kind)...

Don't tell us how long you've been doing it. Tell us what you've done.

"Authority"

Like Margaret Thatcher said, "Power is like being a lady; if you have to say you are, you aren't." Show your expertise instead.

"Presented at TEDxEast " or "Predicted 50 out of 50 states in 2012 election" (Hi, Nate!) indicates a level of authority. Unless you can prove it, "social media marketing authority" might simply mean you spend way too much time worrying about your Klout score. (If people still worry about Klout scores.)

"Results-oriented"

Really? You focus on doing what you get paid to do?

"Responsible"

"Responsible" cuts two ways. You can be responsible (but, one hopes, isn't everyone?) or you can be responsible for (which is just a boring way of saying that you did something).

If you're in social media marketing, don't say you're "responsible for social campaigns"; say you grew conversions by 40 percent using social channels. "Responsible" is a great example of passive language begging to become active.

Don't tell us what you're responsible for. Tell us what you've done. Achievements are always more impressive.

"Global provider"

The majority of businesses can sell goods or services worldwide; the ones that can't are fairly obvious.

Only use "global provider" if that capability is not assumed or obvious; otherwise, you just sound like a small company trying to appear big.

"Motivated"

Check out Chris Rock's response (not safe for work or the politically correct) to people who say they take care of their kids. Then substitute words like motivated.

Never take credit for things you are supposed to do--or supposed to be.

"Creative"

See particular words often enough and they no longer make an impact. Creative is one of them. (Use finding creative references in random LinkedIn profiles as a drinking game and everyone will lose--or win, depending on your perspective).

Creative is just one example. Others include extensive, effective, proven, influential, and team player. Some of those terms may truly describe you, but since they are being used to describe everyone, they've lost their impact.

"Track record"

We all have a track record. It may be good, it may be bad, but we all have one. (And they're all "proven.")

I actually like what "track record" implies: You've done stuff, hopefully awesome stuff. You've gotten results, made things happen, come through in the clutch... so share a few facts and figures instead.

Describe on-time performance rates, or waste percentages, or under-budget statistics; let your track record be proved by your achievements.

"Organizational"

This word usually modifies another word: organizational development, organizational optimization, organizational behavior, organizational values, or organizational communication....

OK, let's stop there before we nod off.

"Dynamic"

If you are "vigorously active and forceful," um, stay away.

"Guru"

People who try to be clever for the sake of being clever are anything but. Don't be a self-proclaimed "ninja," "sage," "connoisseur," "guerrilla," "wonk," "egghead," etc.

It's awesome when your customers affectionately describe you that way. But refer to yourself that way, and it's obvious you're trying way too hard to impress other people--or yourself.

"Curator"

Museums have curators. Libraries have curators. Tweeting links to stuff you find interesting doesn't make you a "curator" or an "authority" or a "guru."

"Passionate"

I know many people disagree, but if you say you're incredibly passionate about, oh, incorporating elegant design aesthetics into everyday objects, then to me you sound over the top.

The same is true if you're passionate about developing long-term customer solutions. Try the word focus, concentration, or specialization instead.

Or try love, as in, "I love incorporating an elegant design aesthetic in everyday objects." For whatever reason, that works for me. Passion doesn't. (But maybe that's just me.)

"Unique"

Fingerprints are unique. Snowflakes are unique. You are unique--but your business probably isn't. That's fine, because customers don't care about unique; they care about "better."

Show you're better than the competition, and in the minds of your customers you will be unique--without ever having said so.

"Incredibly..."

Check out some random bios and you'll find plenty of further-modified descriptors: "Incredibly passionate," "profoundly insightful," "extremely captivating...."

Isn't it enough to be insightful or captivating? Do you have to be profoundly insightful?

If you must use over-the-top adjectives, spare us the further modification. Trust that we already get it.

"Serial entrepreneur"

A few people start multiple successful long-term businesses. They are serial entrepreneurs.

The rest of us start one business that fails or does OK. We try something else, try something else, and keep on rinsing and repeating until we find a formula that works.

Those people are entrepreneurs. Be proud to be "just" an entrepreneur, because you should be.

"Strategic"

A strategic decision is one that is based on the big picture. Shouldn't everyone be able to make decisions based on more than what is right in front of him or her?

"Strategic" is a close cousin of "strategist," another buzzword that bugs me. I sometimes help manufacturing plants improve productivity and quality. There are strategies I use to identify areas for improvement, but I'm in no way a strategist. Strategists look at the present, envision something new, and develop approaches to make their vision a reality.

I don't create something new; I apply my experience and a few proven methodologies to make improvements.

Very few people are strategists. Most "strategists" are actually coaches, specialists, or consultants who use what they know to help others. Ninety-nine percent of the time that's what customers need--they don't need or even want a strategist.

"Collaborative"

You won't just decide what's right for me and force me to buy it? Wow.

If your process is designed to take my input and feedback, tell me how that works. Describe the process. Don't claim we'll work together--describe how we'll work together.

That's my list -- clearly subjective and definitely open to criticism. More important, what do you think? What would you add or remove?

Live The Life You Were Born To Live

Good morning my friends 

It’s a brand new day 

Even though it is called Wednesday like other Wednesdays that have passed but this Wednesday is special. 

Before today, there had been no Wednesday like it and when it is gone, there would be none like it. 

So what we ought to do with it? 

Each and every day begins with a clean virgin slate, so that no matter what you did yesterday, today begins anew and you have the same rights, opportunities and priviledges as any other person to get the best out of the day as you want. 

In some parlance, it is said that yesterday is a cancelled cheque, tomorrow is a promissory note, only today is a present, so you are asked to live in the NOW. 

What does it mean to live in the now? 
To live in such a way that the carryovers, leftovers and hangovers of yesterday do not spoil the fun of living today. 

So whatever happened to you yesterday has been become history and no matter how much you berate yourself for that mistake, it has been made means that it has been made, so look beyond it but learn a lesson or two from it. 

Live the life that you were born to live. 

Remember that the only Person to Whom you owe an account is your God or Creator because He is the Author and Finisher of your faith, other mortals are only there to criticize and condemn, pay less heed to them!!!!! 

Today is the cash that you have my friend, SPEND IT WELL. 

IT’S IN YOU 

Today, Bless and be Blessed

#DrJTF

Sunday, June 14, 2015

Helpless love


Once upon a time all feelings and emotions went to a coastal island for a vacation. 
According to their nature, each was having a good time. 
Suddenly, a warning of an impending storm was announced and everyone was advised to evacuate the island.

The announcement caused sudden panic. All rushed to their boats. Even damaged boats were quickly repaired and commissioned for duty.

Yet, Love did not wish to flee quickly. There was so much to do. But as the clouds darkened, Love realized it was time to leave. Alas, there were no boats to spare. Love looked around with hope.

Just then Prosperity passed by in a luxurious boat. Love shouted, “Prosperity, could you please take me in your boat?”

“No,” replied Prosperity, “my boat is full of precious possessions, gold and silver. There is no place for you.”

A little later Vanity came by in a beautiful boat. Again Love shouted, “Could you help me, Vanity? I am stranded and need a lift. Please take me with you.”

Vanity responded haughtily, “No, I cannot take you with me. My boat will get soiled with your muddy feet.”

Sorrow passed by after some time. Again, Love asked for help. But it was to no avail. “No, I cannot take you with me. I am so sad. I want to be by myself.”

When Happiness passed by a few minutes later, Love again called for help. But Happiness was so happy that it did not look around, hardly concerned about anyone.

Love was growing restless and dejected. Just then somebody called out, “Come Love, I will take you with me.” Love did not know who was being so magnanimous, but jumped on to the boat, greatly relieved that she would reach a safe place.

On getting off the boat, Love met Knowledge. Puzzled, Love inquired, “Knowledge, do you know who so generously gave me a lift just when no one else wished to help?”

Knowledge smiled, “Oh! That was Time.”

“And why would Time stop to pick me and take me to safety?” Love wondered.

Knowledge smiled with deep wisdom and replied, “Because only Time knows your true greatness and what you are capable of. Only Love can bring peace and great happiness in this world.”

Moral Lesson: 
The important message is that when we are prosperous, we overlook love. 
When we feel important, we forget love. 
Even in happiness and sorrow we forget love. 
Only with time do we realize the importance of love. 
Why wait that long? 
Why not make love a part of your life today?

What Your Name Says About You



Yolo. Wolf. Chia. Which one isn’t a child’s name? (Hint: All three appeared on several birth certificates last year.)

In a world where simply being unique isn’t good enough anymore, some parents have taken to naming their kid exactly that — Unique. Or Eunique, depending on how they prefer to spell it. More than half of parents polled last year said they favor unusual names, which is up nearly 10 percent from 2013, according to the parenting site BabyCenter.com. And this trend is only expected to grow, say researchers, who’ve found that more than ever, baby naming is tethered to a narcissistic urge to be different. Jean Twenge, author of The Narcissism Epidemic: Living in the Age of Entitlement, poses this question: “Does having a name like Messiah then predispose you to narcissism?”

There’s been a rise in more distinct names like Messiah, Major and even Princess.

Unusual names are nothing new, though they’ve recently become more commonplace and at the same time more differentiated. While society went through individualistic swings in the past, as people moved from more communal dwellings to urban centers, these days the shift away from blue-collar gigs to more white-collar jobs is driving the movement from “we” to “I.” That’s because white-collar professions reward standing out — or, more aptly, rising above — whereas the working class tends to promote collectivism. “People higher in social status show a greater preference for uniqueness and tendency toward narcissism,” says Arizona State psychology professor Michael Varnum. No wonder there’s been a rise in more distinct but suggestive names like Messiah, Major and even Princess in the past couple of years.

Exclusive-sounding titles aren’t all bad, of course. Thorvald Blough’s name reflects his family’s tradition of carrying on patronyms based on his male ancestors. (He goes by Thor because it’s easier for people to “cope” with.) The fact that it’s also the name of a Scandinavian superhero? Well, that’s been helpful inspiration — especially when the 22-year-old recently moved from his hometown in California to London to pursue a career as an opera singer. “Not many people would do that,” he says. “Maybe having the name Thor and always being a little bit different gave me the confidence.”

Being a male opera singer is one thing, but how many greats do you know with the name Thor? Some studies show many of us live up to the names we’re given — Denises are more likely to become dentists, Lawrences lawyers and Raymonds radiologists. So there might be something to calling your kid King. At the same time, unusual names can also be correlated to lower levels of social adjustment if they’re too different. Most people are subconsciously attracted to the familiar, so they tend to be drawn to, say, the names Elizabeth or David instead of Juju or Braven (both of which showed up on birth certificates last year). “The interesting paradox is although people still prefer more common names, parents are less likely to give more common names,” Twenge says. “They place more emphasis on uniqueness.”

Now there are no rules. We’ll name our kid after a fruit or a direction, or two directions.

— Jean Twenge

Overall, parents are more likely to pick outlandish or gender-flexible references for girls, such as Shiloh or Hayden. Meanwhile women’s names rarely get passed down through the family tree the way men’s names do, which is a sign society still puts more worth in men than women, some experts say. Names that sound like they’re from lower socio-economic classes or minorities are also often discriminated against. For instance, job applicants with “black-sounding” names are less likely to get callbacks. And professors don’t respond as often to emails from students with feminine or ethnic monikers. “You have to be careful: Naming practices reflect — and reinforce — values,” says Ryan Brown, a professor at the University of Oklahoma.

It’s a never-ending cycle: As the poor begin to borrow names from the rich, the rich keep finding new syllables to differentiate themselves. That could explain how you end up with names like Apple (thanks, Gwyneth) or North West (courtesy of Kanye and Kim). “Now there are no rules,” Twenge says. “We’ll name our kid after a fruit or a direction, or two directions.”

18 Incorrectly Used Words That Can Make You Look Bad



Easy to get wrong. Fortunately, not hard to get right. (Except the whole "who" and "whom" thing.)

Where the mechanics of writing are concerned, I'm far from perfect.

One example: I always struggle with who and whom. (Sometimes I'll even rewrite a sentence just so I won't have to worry about which is correct.)

And that's a real problem. The same way one misspelled word can get your résumé tossed onto the reject pile, one misused word can negatively impact your entire message.

Fair or unfair, it happens all the time--so let's make sure it doesn't happen to you.

My post 30 Incorrectly Used Words That Can Make You Look Bad resulted in readers providing a number of other examples of misused words, and here are some of them.
Once again I've picked words that are typically used in business settings, with special emphasis on words that spell checker won't correct.

Here we go:

1.     Advise and advice
Aside from the two words being pronounced differently (the s in advise sounds like az), advise is a verb while advice is a noun.

Advice is what you give (whether or not the recipient is interested in that gift is a different issue altogether) when you advise someone.

So, "Thank you for the advise" is incorrect, while "I advise you not to bore me with your advice in the future" is correct if pretentious.

If you run into trouble, just say each word out loud and you'll instantly know which makes sense; there's no way you'd ever say, "I advice you to..."

2.     Ultimate and penultimate
Recently I received a pitch from a PR professional that read, "(Acme Industries) provides the penultimate value-added services for discerning professionals."

As Inigo would say, "I do not think it means what you think it means."

Ultimate means the best, or final, or last. Penultimate means the last but one, or second to last. (Or, as a Monty Python-inspired Michelangelo would say, "the Penultimate Supper!")
But penultimate doesn't mean second-best. Plus, I don't think my PR friend meant to say her client offered second-class services. (I think she just thought the word sounded cool.)

Also, keep in mind that using ultimate is fraught with hyperbolic peril. Are you--or is what you provide--really the absolute best imaginable? That's a tough standard to meet.

3.     Well and good
Anyone who has children uses good more often than he or she should.

Since kids pretty quickly learn what good means, "You did good, honey" is much more convenient and meaningful than "You did well, honey."

But that doesn't mean good is the correct word choice.

Good is an adjective that describes something; if you did a good job, then you do good work. Well is an adverb that describes how something was done; you can do your job well.

Where it gets tricky is when you describe, say, your health or emotional state. "I don't feel well" is grammatically correct, even though many people (including me) often say, "I don't feel too good." On the other hand, "I don't feel good about how he treated me" is correct; no one says, "I don't feel well about how I'm treated."

Confused? If you're praising an employee and referring to the outcome say, "You did a good job." If you're referring to how the employee performed say, "You did incredibly well."

And while you're at it, stop saying good to your kids and use great instead, because no one--especially a kid--ever receives too much praise.

4.     If and whether
If and whether are often interchangeable. If a yes/no condition is involved, then feel free to use either: "I wonder whether Jim will finish the project on time" or "I wonder if Jim will finish the project on time." (Whether sounds a little more formal in this case, so consider your audience and how you wish to be perceived.)

What's trickier is when a condition is not involved. "Let me know whether Marcia needs a projector for the meeting" isn't conditional, because you want to be informed either way. "Let me know if Marcia needs a projector for the meeting" is conditional, because you only want to be told if she needs one.

And always use if when you introduce a condition. "If you hit your monthly target, I'll increase your bonus" is correct; the condition is hitting the target and the bonus is the result. "Whether you are able to hit your monthly target is totally up to you" does not introduce a condition (unless you want the employee to infer that your thinly veiled threat is a condition of ongoing employment).

5.     Stationary and stationery
You write on stationery. You get business stationery, such as letterhead and envelopes, printed.

But that box of envelopes is not stationary unless it's not moving--and even then it's still stationery.

6.     Award and reward
An award is a prize. Musicians win Grammy Awards. Car companies win J.D. Power awards. Employees win Employee of the Month awards. Think of an award as the result of a contest or competition.

A reward is something given in return for effort, achievement, hard work, merit, etc. A sales commission is a reward. A bonus is a reward. A free trip for landing the most new customers is a reward.

Be happy when your employees win industry or civic awards, and reward them for the hard work and sacrifices they make to help your business grow.

7.     Sympathy and empathy
Sympathy is acknowledging another person's feelings. "I am sorry for your loss" means you understand the other person is grieving and want to recognize that fact.

Empathy is having the ability to put yourself in the other person's shoes and relate to how the person feels, at least in part because you've experienced those feelings yourself.

The difference is huge. Sympathy is passive; empathy is active.
Know the difference between sympathy and empathy, live the difference, and you'll make a bigger difference in other people's lives.

8.     Criterion and criteria
A criterion is a principle or standard. If you have more than one criterion, those are referred to as criteria.

But if you want to be safe and you only have one issue to consider, just say standard or rule or benchmark. 

Then use criteria for all the times there are multiple specifications or multiple criterion (OK, standards) involved.
9.     Mute and moot
Think of mute like the button on your remote; it means unspoken or unable to speak. In the U.S., moot refers to something that is of no practical importance; a moot point is one that could be hypothetical or even (gasp!) academic.

In British English, moot can also mean debatable or open to debate.

So if you were planning an IPO, but your sales have plummeted, the idea of going public could be moot.

And if you decide not to talk about it anymore, you will have gone mute on the subject.

10.   Peak and peek
A peak is the highest point; climbers try to reach the peak of Mount Everest. 

Peek means quick glance, as in giving major customers a sneak peek at a new product before it's officially unveiled, which hopefully helps sales peak at an unimaginable height.

Occasionally a marketer will try to "peak your interest" or "peek your interest," but in that case the right word is pique, which means "to excite." (Pique can also mean "to upset," but hopefully that's not what marketers intend.)

11.   Aggressive and enthusiastic
Aggressive is a very popular business adjective: aggressive sales force, aggressive revenue projections, aggressive product rollout.

But unfortunately, aggressive means ready to attack, or pursuing aims forcefully, possibly unduly so.

So do you really want an "aggressive" sales force?

Of course, most people have seen aggressive used that way for so long they don't think of it negatively; to them it just means hard-charging, results-oriented, driven, etc., none of which are bad things.

But some people may not see it that way. So consider using words like enthusiastic, eager, committed, dedicated, or even (although it pains me to say it) passionate.

12.   Then and than
Then refers in some way to time. "Let's close this deal, and then we'll celebrate!" Since the celebration comes after the sale, then is correct.

Then is also often used with if. Think in terms of if-then statements: "If we don't get to the office on time, then we won't be able to close the deal today."

Than involves a comparison. "Landing Customer A will result in higher revenue than landing Customer B," or "Our sales team is more committed to building customer relationships than the competition is."

13.   Evoke and invoke
To evoke is to call to mind; an unusual smell might evoke a long-lost memory.

To invoke is to call upon some thing: help, aid, or maybe a higher power.

So hopefully all your branding and messaging efforts evoke specific emotions in potential customers. But if they don't, you might consider invoking the gods of commerce to aid you in your quest for profitability.
Or something like that.

14.   Continuously and continually
Both words come from the root continue, but they mean very different things.

Continuously means never ending. Hopefully your efforts to develop your employees are continuous, because you never want to stop improving their skills and their future.

Continual means whatever you're referring to stops and starts.

You might have frequent disagreements with your co-founder, but unless those discussions never end (which is unlikely, even though it might feel otherwise), then those disagreements are continual.

That's why you should focus on continuous improvement but only plan to have continual meetings with your accountant: The former should never, ever stop, and the other (mercifully) should.

15.   Systemic and systematic
If you're in doubt, systematic is almost always the right word to use. 

Systematic means arranged or carried out according to a plan, method, or system. That's why you can take a systematic approach to continuous improvement, or do a systematic evaluation of customer revenue or a systematic assessment of market conditions.

Systemic means belonging to or affecting the system as a whole. Poor morale could be systemic to your organization. Or bias against employee diversity could be systemic.

So if your organization is facing a pervasive problem, take a systematic approach to dealing with it--that's probably the only way you'll overcome it.

16.   Impact and affect (and effect)
Many people (including until recently me) use impact when they should use affect.

Impact doesn't mean to influence; impact means to strike, collide, or pack firmly.

Affect means to influence: "Impatient investors affected our rollout date."

And to make it more confusing, effect means to accomplish something: "The board effected a sweeping policy change."

How you correctly use effect or affect can be tricky. For example, a board can affect changes by influencing them and can effect changes by directly implementing them.

Bottom line, use effect if you're making it happen, and affect if you're having an impact on something that someone else is trying to make happen.

As for nouns, effect is almost always correct: "Employee morale has had a negative effect on productivity." 

Affect refers to an emotional state, so unless you're a psychologist, you probably have little reason to use it.

So stop saying you'll "impact sales" or "impact the bottom line." Use affect.
(And feel free to remind me when I screw that up, because I feel sure I'll backslide.)

17.   Between and among
Use between when you name separate and individual items. "The team will decide between Mary, Marcia, and Steve when we fill the open customer service position." Mary, Marcia, and Steve are separate and distinct, so between is correct.

Use among when there are three or more items but they are not named separately. "The team will decide among a number of candidates when we fill the open customer service position." Who are the candidates? You haven't named them separately, so among is correct.

And we're assuming there are more than two candidates; otherwise you'd say between. If there are two candidates you could say, "I just can't decide between them."

18.   Everyday and every day
Every day means, yep, every day--each and every day. If you ate a bagel for breakfast each day this week, you had a bagel every day.

Everyday means commonplace or normal. Decide to wear your "everyday shoes" and that means you've chosen to wear the shoes you normally wear. That doesn't mean you have to wear them every single day; it just means wearing them is a usual occurrence.

Another example is along and a long: Along means moving in a constant direction or a line, or in the company of others, while a long means of great distance or duration. You wouldn't stand in "along line," but you might stand in a long line for a long time, along with a number of other people.

A couple more examples: a while and awhile, and any way and anyway.

If you're in doubt, read what you write out loud. It's unlikely you'll think "Is there anyway you can help me?" sounds right.

Any words you'd like to add to the list? Share in the comments!